Hatter & Hare's is an Alice in Wonderland inspired café. This book lovers paradise specializes in a wide assortment of teas and coffees. They also offer a limited menu of food items for customers to enjoy as they read, work, or simply hangout.
Red and blue are the primary colors used as they are reminiscent of a classic deck of cards color. Baskerville and Century Gothic are used as they are older fonts that add to the old book theme. The rabbit with a hat ties into this cafe being Alice in Wonderland themed.
Branching off of the logo design, the menu makes use of the red and blue colors. Classic Alice in Wonderland imagery is used to further express the theme of the café.
The website utilizes large imagery in order to showcase the delicious food menu, enticing visitors to delve in further to the site and browse the menu. The navigation is clean, and the order online button is set in red so that visitors can easily find it.
