Nature's Treets is a luxury maple syrup company that offers three varieties: dark, amber, and gold. The packaging takes on a circular form reminiscent of a tree trunk cross-section, with tree ring artwork that echoes the syrup's origins. Each flavor is color-coded to denote the distinct flavor profiles.
The logo is a custom type wordmark. It uses the font Bourbon, as it has a classy appeal while maintaining the timeless vintage look. All type is in a deep burgundy-brown color for maximum contrast and legibility, and it also provides similarity with the color of the syrup itself.
The packaging is circular in shape so as to be reminiscent of the shape of logs. This is further emphasized by the tree ring art of the front and back faces of the packaging. The label is given a double border to given an elegant divide between the information and art.
